Alter/Native Clear & Simple Shampoo 400ml


ALTER/NATIVE by Suma cruelty-free body care range is created using the natural powers of plants that love your skin and respect our planet. 


Best for Sensitive/for all hair types


Exceptionally mild. Ideal for all hair types and anyone with sensitive skin.


Their moto: "There's more than one way to fight dirty"


How to use:

Massage gently into wet hair. Rinse. For truly excellent hair care, follow up with the Clear & Simple conditioner.


SLS Free | Paraben Free | SLES Free



Want a Zero waste option?


  • After you purchased the first bottle. (it is recommended that you refill the bottle that had the same product in it to avoid contamination)
  • Refill at our stall or pop up, please see the main page for more information on physical locations.
  • Reuse Forever!

Aqua, Ammonium lauryl sulphate*, Cocamidopropyl betaine**, Aloe barbadensis (aloe vera) leaf juice, Citric acid, Sodium chloride, Sodium benzoate.

*Derived from coconut/sustainably sourced (RSPO) palm

**coconut derived


Free from Parabens SLS and SLES. Vegan BUAV approved Cruelty-free


What Alter/native by Suma says about their ingredients:

"What’s in their shampoos (1)

  • Water- we use good old Yorkshire water. It acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution so it’ll go down the plug hole.
  • Ammonium Lauryl Sulphate (ALS) – derived from RSPO certified palm, ALS is a surfactant used for foaming and cleansing.
  • Cocamidopropyl Betaine – derived from coconut, it’s a surfactant that produces foam and helps to keep any washed out oil or dirt in solution.
  • Aloe Vera – concentrated aloe vera leaf juice soothes the scalp and aids with detangling.
  • Citric Acid – is derived from vegetables and is used as an acidity regulator.
  • Sodium Chloride (aka salt) – there are a few different sources of salt. The one we use comes from brine produced in nearby Cheshire. The brine is heated to produce a thick salt solution before the majority of the water is removed. To get rid of the extra moisture, the salt is dried using hot air. It acts as a thickening agent reacting with the surfactants to create that lovely viscosity.
  • Sodium Benzoate – this acts as a preservative in haircare products.

This forms the base of our conditioners to which we add essential oils.